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Marie Claire to debut NFC technology for magazine ad

07 Nov 2012 | by John Reynolds

technology. The NFC-enabled ad will give readers access to additional content, when they point their ...

The Times latest publisher to use Aurasma AR technology

19 Sep 2012 | by John Reynolds

app. The Times is not the first newspaper to use such technology within its pages. Last year, the ...

Future readies Tech interactive digital magazine

22 Nov 2012 | by Nick Batten

Future Publishing is rolling out a weekly iPad title called Tech for technology enthusiasts, as it...week in technology and give its own "unique interactive" spin on each week's key consumer technology ...

MEC appoints Jonathan Edwards to data and tech role

24 Apr 2012 | by Nick Batten

MEC has appointed Jonathan Edwards to the newly created role of data and technology services...insight team that will be covering analytics, technology, social insights and research. In addition to ...

Quantcast hires Yahoo agency sales head

07 Sep 2012 | by Sarah Shearman

Quantcast, the advertising technology company, has hired former Yahoo group director Matt White as

WPP's 24/7 Real Media enters RTB fray

29 Feb 2012 | by Sarah Shearman

proprietary ad management technology Open AdStream for publishers and advertiser clients....The advertising technology agency claims its new technology will enable publishers to filter and ...

Trinity Mirror develops personalised content with Rummble Labs

16 Jan 2012 | by Nick Batten

Trinity Mirror is the first UK publisher to introduce pioneering technology that will enable it to...technology start-up, to integrate its Recommendation Engine technology across Mirror Online, 3am and Mirror ...

Heat launches first augmented reality issue to mark TV launch

05 Jul 2012 | by Sarah Shearman

Heat magazine is bringing augmented technology to its pages for the first time, mirroring a move by...magazines to have recently used augmented reality technology include Hello! and Tatler, for their ...

SAS moves into real-time bidding arena

23 Feb 2012 | by Daniel Farey-Jones

Business analytics software company SAS has acquired ad server technology company AiMatch in a bid...realising that to maximise the potential of real-time bidding they need to have the best technology and ...

Facebook loses EMEA chief Joanna Shields to Tech City

22 Oct 2012 | by Sarah Shearman

to create a 'Silicon Valley' cluster of technology businesses in East London....UK Trade and Investment in April last year, to support the growth of technology businesses in East ...

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