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SAS moves into real-time bidding arena

23 Feb 2012 | by Daniel Farey-Jones

Business analytics software company SAS has acquired ad server technology company AiMatch in a bid...realising that to maximise the potential of real-time bidding they need to have the best technology and ...

Dating site tests geo-targeted mobile ads

06 May 2010 | by Sara Kimberley

Harding, managing director at Lovestruck.com, said the geo-targeting technology is part of its current ...

Facebook buys advertising platform from Microsoft

01 Mar 2013 | by Gordon MacMillan

challenge will be how quickly it can integrate the technology. Atlas was part of Microsoft's $6.3bn ...

Mike Moore takes senior role at Phorm

11 Mar 2009 | by John Reynolds

the commercial opportunities that flow from our innovative technology." In January, Hugo Drayton ...

Heineken and i launch co-branded app

21 Jun 2011 | by John Reynolds

gadgets and technology. The campaign has been developed by media agency, MediaVest. The editorial ...

Sky to get £318m from Hewlett-Packard to settle dispute

08 Jun 2010 | by Maisie McCabe

breach of contract" in 2004, and the Technology and Construction Court gave judgment in Sky's favour on ...

AOP SUMMIT 2011: Data traders express desire for common frameworks

14 Oct 2011 | by Daniel Farey-Jones

director of IDG UK. Wilkinson outlined how IDG, which owns business and consumer technology brands such ...

MAGAZINE ABCs: Tesco swells customer magazines circulation

12 Aug 2010 | by Daniel Farey-Jones

bi-monthly and focuses mainly on the retailer's fashion, homewares and technology offering. It registered an ...

 

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