Direct News brief: Champneys appoints Vertis Marketing Technology
14 Sep 2005
Technology to manage and process its customer data. The agency's direct marketing services arm will manage
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MARKETING TECHNOLOGY: Driven by technology - After years of technophobia, marketers have en masse
11 Mar 1999 | by FRAN LITTLEWOOD
Information technology has now become the primary marketing tool, according to London software...Information technology has now become the primary marketing tool, according to London software ...
KFC uses poster-site technology to direct consumers to nearest outlet
25 Mar 2008 | by Antoinette Odoi
LONDON - KFC has become the first advertiser to trial Clear Channel Interact's ‘Find my nearest', a service that enables people to use their mobile phone to locate the fast-food chain's nearest restaurant.
Direct Marketing: Modern languages - Spreading their word by e-mail and phone technology is
06 Nov 1997 | by ROBERT GRAY
Now that modern technology, in the shape of e-mail, mobile phones and pagers, is becoming more...Now that modern technology, in the shape of e-mail, mobile phones and pagers, is becoming more ...
MARKETING TECHNOLOGY: An holistic approach to keeping clients - CRM is transforming the way
29 Jul 1999 | by RACHEL MILLER
peddling CRM technology, consultants are offering planning and implementation services and some...peddling CRM technology, consultants are offering planning and implementation services and some ...
technology is transforming the discipline and giving it more kudos
09 Apr 1998 | by ROBERT GRAY
are only one aspect of modern field marketing. Advances in technology have turned field ...
technology, DM agencies are bringing new media into the marketing mix
29 Mar 2001
marketing-oriented aspects of digital media require the kind of involvement in technology that favours not the ...
data technology, the problem is how to lure less dedicated art-goers. Claire Murphy reports
28 Jan 1999
venues and touring companies tried to work out ways of bringing in new audiences. Improving technology ...
FIELD MARKETING LEAGUE TABLES 1999 TOP 28: Technology tamed - Laptops and hand-held devices have
02 Sep 1999 | by ANDY FRY
bimbo image, it is the spread of technology....bimbo image, it is the spread of technology. For some years, the sector s biggest companies ...
FIELD MARKETING LEAGUE TABLES 2000: Field methods look to future - The technology revolution has
31 Aug 2000 | by JIM NORTHOVER, Vice-chairman, Citigate
technology has been transformed. While paper systems are still used, you ll also find field reps recording ...
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