Search results for "Technology"

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What is ... Fuzzy logic

12 Mar 2003 | by Rob Hemmings, marketing technology consultant at Hays Marketing Technology

Fuzzy matching allows identification of things that are similar, but not exactly the same.

MARKETING MIX: Book of the week

10 Jul 2003 | by Suzy Frith, chairman at Citigate Technology

Fast Louche - Confessions of a Flagrant Sinner by Jeremy Scott (Profile Books, 16.99)

TECHNOLOGY: Crackdown on Spam

14 Nov 2003 | by Mary Cowlett

anti-spam technology. Earlier this year, for example, Cow Communications worked on a campaign for Yahoo ...

TECHNOLOGY: Mobile Evolution

14 Nov 2003 | by Mark Johnson

promote the new technology, there is no place for the hype that marked the early years of mobile telephone ...

MEDIA: Comment - Sars and NY Times underline the value of reliable content

30 May 2003 | by Jim Erickson, Time Asia senior editor, business and technology

information the technology was supposed to deliver. Billions of dollars were wasted because everyone forgot it ...

MEDIA: Comment - Sars and NY Times underline the value of reliable content

30 May 2003 | by Jim Erickson, Time Asia senior editor, business and technology

information the technology was supposed to deliver. Billions of dollars were wasted because everyone forgot it ...

THE REVOLUTION EMAIL REPORT SPONSORED BY VERTIS: Taking targeted mail to new levels

01 Jul 2003 | by Matt Mansell, general manager of Vertis Marketing Technology

When choosing an email broadcast partner, the most important factor appears to be: can they send one million an hour or 10 million an hour? Of course, price is a consideration, but the 'wow' factor of the sheer scale of your partner's infrastructure would seem to signal reliability, resilience and vast...

How to buy a data audit

31 Oct 2003 | by Julie Stanley, is business development consultant in the marketing technology division at Astron (formerly Hays Marketing Technology)

Data quality is vital for effective marketing and customer understanding. Julie Stanley shows how to arrange an audit to assess the state of your database.

TELEMARKETING: Call centre technology unplugged

30 Jan 2003 | by MARTIN WILLIAMS

. Used correctly, technology can help improve the service you provide. But it takes skill and ...

Vodafone set to launch new technology

30 Jun 2003 | by MediaWeek

Vodafone set to launch new technology...British mobile-phone giant Vodafone is to employ video streaming technology from industry leader ...

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