MEDIA PERSPECTIVE: Latest technology puts sponsorship through its paces
29 Aug 2003 | by Ian Darby, ian.darby@haynet.com
. This is because the bizarrely named company Margaux Matrix is introducing technology that can ...
. This is because the bizarrely named company Margaux Matrix is introducing technology that can ...
. This is because the bizarrely named company Margaux Matrix is introducing technology that can ...
Technology. You just can't trust it, can you?
How can agencies convince viewers to take part in their ads? Alasdair Reid reports.
New technology created by Margaux Matrix is set to revolutionise the sports marketing and...on-screen brand exposure. The technology will put an end to the traditional method of measuring brand ...
TBWA\London compares video-mobile technology with historical advances such as the moon-landing in...the idea that 3's video-phone technology is the next big breakthrough and will become as commonplace ...
QinetiQ, the science and technology development organisation, is launching an integrated campaign...attract with its advertising include transport companies looking to develop safer travel technology ...
Blaupunkt, the manufacturer of in-car entertainment products and mobile technology, is looking for
LONDON - WPP Group is to merge the new-media creative agencies Good Technology and Incline and...Outrider -- and Good Technology will retain their individual brand names. The companies will be ...
WPP Group is to merge the new-media creative agencies Good Technology and Incline and plans to...Outrider - and Good Technology will retain their individual brand names. The companies will be co-located ...