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Advertising And Promotion: An Integrated Marketing Communications Approach

01 Nov 2000 | by G. Belch and M. Belch

advertising theories apply worldwide. Professor Technology: Our Professor Presentation CD-ROM is the best ...

Customer relationship marketing; get to know your customers and win their loyalty

01 Apr 2000 | by Liz Machtynger, Merlin Stone and Neil Woodcock

technology to E-CRM and the E-future. Merlin Stone is IBM Professor of Marketing at SEMS. He is a founder ...

 

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