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Smart DRTV: harnessing a potent mix of mass market reach and data

17 May 2012 | by Alison Meredith

depend on the ease of using the technology. An equal amount will depend on advertisers paying heed to ...

How social media is removing the barriers between corporate and consumer brands

14 May 2012 | by Cathal Smyth

%) Technology, Media Telecommunications 43,561 32,972 10589 (+32%) Travel and Leisure ...

Youth and social media

04 May 2012 | by Sarah Gale

We need to understand how the next generation are using new technology and how their behaviours and...Technology Tracker and the IPA s TouchPoints study to provide us with an in-depth understanding of those aged ...

The rise of smartphones and what it means for brands

23 Apr 2012 | by Stuart Knapman

, which was launched this year to examine UK consumers and their use of digital media and technology ...

Tapping into the upmarket tablet user

19 Mar 2012 | by Kantar Media

significantly more likely to consider themselves experts when it comes to new technology. As far as splashing ...

Trends in audience behaviour around TV and online video

07 Mar 2012 | by Mads Holmen

, ad-skipping technology and cheap premium content services like Netflix or Spotify that locks out the ...

Planning for synergy: Harnessing the power of multi-platform media

28 Feb 2012 | by Mike Jeanes and Virginia Beal

changed profoundly. Digital technology continues to create an explosion of media alternatives across the ...

A toast to sensible drinkers

24 Jan 2012 | by Ashley Underwood

Technology Committee recommending that government responsible drinking guidelines be altered. For years ...

Technology: Launch of Kirstie and Phil's House Hunter iPhone app

19 Jan 2012 | by John Owens

BBC Worldwide, the commercial arm of the BBC, called in Acceleris to launch the company's first celebrity-based iPhone app, Kirstie and Phil's House Hunter. The app includes a property search function and a handbook on buying a home.

Consumer: Young Driver Insurance

19 Jan 2012 | by John Owens

car insurance for young drivers, using in-car smartbox technology that measured their driving ability

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