Search results for "Technology"

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Raymond Snoddy on Media: C4 ad trial is bang on target

09 Dec 2008 | by Raymond Snoddy

gets the correct ad, at a relevant time and in the appropriate mood. The technology is already there ...

Marketing Mole: Who does Google think you are? - Carl Ratcliff, Head of brand strategy and marketing, Five

02 Dec 2008

/Carl-Ratcliff - Similar pages New mobile digital X-ray technology at Barts and The Pictures provided of ...

Opinion: Brand extensions

01 Dec 2008 | by Glenn Tutssel

in the world of technology and filling it. This has allowed them to both carry on as the worlds most ...

Kangaroo is still a good proposition for advertisers

18 Nov 2008 | by Steve Barrett

technology is there and there is a will for it to succeed. Tests are in the pipeline, but Kangaroo won't now ...

Online metrics tend to exaggerate effect of web campaigns

18 Nov 2008 | by Sue Unerman

Web so open to interpretation? Cookie technology is still the bedrock of measuring performance for ...

Andrew Walmsley on Digital: Unwelcome interruptions?

18 Nov 2008

are right to value cultural norms over technology, and if they are capable of deprioritising ...

Opinion: The Marketing Society Forum - Can established brands work on social networking sites?

18 Nov 2008

, consumers, as both technology and lifestyles evolve. Social networks offer brands unique opportunities to ...

Cloud-based services create new source of ad inventory

12 Nov 2008 | by Richard Eyre

technology much of which they never use. Such selectivity will spread. Media owners will have to learn how to ...

Digital campaign won the election

07 Nov 2008 | by Tara Hamilton-Miller

was brilliant was the way that technology mixed with old-fashioned political passion, a bit like the ...

Advertisers should value what bloggers say about their brands

04 Nov 2008 | by Tess Alps

"favourite" is the Guardian Technology Blog, where any suggestion that people might watch TV at all unleashes ...

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