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Do the BBC's local media proposals go far enough?

06 May 2009 | by Media Week

will offer access to BBC technology, content and training. Is it enough?..., therefore, pragmatic to cooperate with commercial media on technology and content provision. But in the ...

A little less action, a little more conversation

25 Feb 2009 | by Richard Eyre

Drafted by four business and technology experts, it offers an exceptionally disparaging view of ...

Kangaroo is still a good proposition for advertisers

18 Nov 2008 | by Steve Barrett

technology is there and there is a will for it to succeed. Tests are in the pipeline, but Kangaroo won't now ...

Online metrics tend to exaggerate effect of web campaigns

18 Nov 2008 | by Sue Unerman

Web so open to interpretation? Cookie technology is still the bedrock of measuring performance for ...

Cloud-based services create new source of ad inventory

12 Nov 2008 | by Richard Eyre

technology much of which they never use. Such selectivity will spread. Media owners will have to learn how to ...

Advertisers should value what bloggers say about their brands

04 Nov 2008 | by Tess Alps

"favourite" is the Guardian Technology Blog, where any suggestion that people might watch TV at all unleashes ...

BBC must keep quality threshold high to justify licence fee

29 Oct 2008 | by Sue Unerman

Stephen Carter - the new government minister for communications, technology and broadcasting - has

Nokia changes the face of business with an unmissable deal

14 Oct 2008 | by Richard Eyre

chairman of Rapid Mobile, a technology provider for publishers richard.eyre@haymarket.com ...

Will mobile ever become a mainstream ad channel?

12 Aug 2008 | by Media Week

quality internet experience. Consumer demand is there; for most users, the technology isn't yet. But it ...

We will drive profit by embracing emerging technologies

01 Jul 2008 | by Sue Unerman

simply because the Daily Mail was the exhibition sponsor, but responding to a competitive technology by ...

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