Search results for "Technology"

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Think BR: Six provocations to make planning relevant again

08 Jan 2013 | by Mark Hancock

business, marketing and brand objective. And when it comes to technology remember Just because you can ...

Think BR: Marketers need help

08 Jan 2013 | by Oliver Gertz

by the hype distributed by the technology industry. Our solution is the MediaCom Digital ...

Think BR: Enduring brands

21 Nov 2012 | by Catherine Becker

their partners happy. Where brands stumble sometimes is with innovation, or technology for its own ...

Think BR: Consistency is the key to engaging the next generation

29 Oct 2012 | by Matthew Hook

technology. Brands often obsess with the thankless task of winning in new channels to secure the hearts of ...

Think BR: Olympics & Paralympics - key dates for advertisers' diaries

30 Jul 2012 | by Geraint Lloyd-Taylor

side of the rules, writes Geraint Lloyd-Taylor, senior associate in the media brands & technology team...terms at least. Geraint Lloyd-Taylor, senior associate in the media, brands technology team ...

Think BR: Sports advertising - you can't just play at it

24 Jan 2012 | by Matt Morley-Brown

digital technology to re-create the physical and mental confrontation involved in staring out your ...

Smartphone advertising: form, functionality and brand

09 Jan 2012 | by Louise Brice

. Technology brands that compete in the mass market have also needed traditionally to be relatively well ...

Russell Davies: You now need to be a doer and a thinker to get on in adland

29 Sep 2011 | by Russell Davies

able to say, when asked about some new technology: "Yes. I've done that" rather than "Yes, I've seen ...

Claire Beale: Post-digital, everyone is hyping social media.

01 Sep 2011 | by Claire Beale

technology is most appropriate to serve their marketing strategy. And they won t have to waste any marketing ...

Think BR: ASA process review - unlikely to lead to substantive change?

05 Nov 2010 | by Jo Farmer

advertisers do justice to advertisers? Jo Farmer is a partner in the Media Brands and Technology ...

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