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Think BR: The top 10 online brand protection strategies for 2013

these searches manually is time and resource intensive so look for a technology solution to help you ...

Think BR: Enduring brands

their partners happy. Where brands stumble sometimes is with innovation, or technology for its own ...

Think BR: The new bland identity

, enabled by, but also constrained by, advances in print technology, visual brand identities began to take ...

Think BR: Big data, or just better targeting?

the use of technology, quickly making it useful for communications. Actionability. Changes to ...

Smartphone advertising: form, functionality and brand

. Technology brands that compete in the mass market have also needed traditionally to be relatively well ...

Think BR: The Olympics are coming... so sling yer 'ook

associate in the Media, Brands and Technology department of law firm Lewis Silkin ...

Mark Ritson on Branding: Nokia needs firm direction

attractive secular trends in technology, given our projec ted long-term compound annual growth rate of 18 ...

Mark Ritson on Branding: the Aston Martin Cygnet is a brand abomination

five-year-plan that allows for sharing with other makers. We have our own technology and structure and our own ...

Mark Ritson on Branding: Calvin Klein's rise and fall

a recent graduate of Manhattan's Fashion Institute of Technology. Schwartz provided the business ...

Mark Ritson on Branding: What Google can teach us

: don't be too keen on market research. Google's initial success was driven by technology, innovation and ...

 

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