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Think BR: The new role for brands in sponsorship

19 Oct 2012 | by Simon White

you dissect any sponsorship, from FMCG to technology, the big question should be if that brand wasn t ...

Think BR: Olympics & Paralympics - key dates for advertisers' diaries

30 Jul 2012 | by Geraint Lloyd-Taylor

side of the rules, writes Geraint Lloyd-Taylor, senior associate in the media brands & technology team...terms at least. Geraint Lloyd-Taylor, senior associate in the media, brands technology team ...

Editor's Comment: Olympic sponsorship is a long-term game

14 Mar 2012 | by Noelle McElhatton

, not a short-term tactical one. As Visa repositions as a technology brand, let's hope its tactics do ...

Think BR: The Olympics are coming... so sling yer 'ook

07 Oct 2010 | by Geraint Lloyd-Taylor

associate in the Media, Brands and Technology department of law firm Lewis Silkin ...

 

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