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Why Facebook is yet to crack ROI with its latest measurement tool

29 Nov 2012 | by Sarah Shearman

do this with existing ad-serving technology. For the way we work with Facebook, the auto-optimisation ...

Revolution: SoLoMo - how brands can hit a moving target

02 Nov 2012 | by Stuart Derrick

technology,' he explains. Domino's has been using Foursquare for nearly two years as an addition to its store ...

Sales promotion: beyond the zero-sum game of deep price cuts

19 Oct 2012 | by Stuart Derrick

brands are using it? As well as Coke, Pepsi has trialled the technology, and Unilever used ...

Time to stop mothering women

05 Oct 2012 | by Suzy Bashford

think about mums' in response to research from Yahoo! and Starcom MediaVest, highlighting how technology ...

Branded content: why there isn't an app for everything

28 Sep 2012 | by Nicola Clark

digital, a chasm is emerging between digital natives who have grown up with touchscreen technology and ...

Branded content: beyond the app

28 Sep 2012 | by Suzy Bashford

, and technology moves all the time. You have to move with it and ensure people are re-using your app ...

Revolution: Search Special Report - Smarter, more relevant

06 Sep 2012 | by Stuart Derrick

. Neil Hayward, head of technology at Kitcatt Nohr Digitas, says the agency has used the technique for ...

Revolution: Special Report - Social Media - Email's social evolution

12 Jul 2012 | by Trevor Clawson

,' says Richard Evans (right), head of marketing, EMEA, at email technology provider Silverpop. In ...

The Influencers: eBay's Olivier Ropars on the future of mcommerce

05 Jul 2012 | by Nicola Clark

technology. The hype surrounding mcommerce has gone on for years. What is the real opportunity for brands ...

YouTube's Anna Bateson: why the world needs our site

14 Jun 2012 | by Sarah Shearman

retargeting technology in conjunction with TrueView to serve the next ad in a series to viewers who had seen ...

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