Sales promotion: beyond the zero-sum game of deep price cuts
19 Oct 2012 | by Stuart Derrick
brands are using it? As well as Coke, Pepsi has trialled the technology, and Unilever used ...
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Revolution: SoLoMo - how brands can hit a moving target
02 Nov 2012 | by Stuart Derrick
technology,' he explains. Domino's has been using Foursquare for nearly two years as an addition to its store ...
Time to stop mothering women
05 Oct 2012 | by Suzy Bashford
think about mums' in response to research from Yahoo! and Starcom MediaVest, highlighting how technology ...
Branded content: why there isn't an app for everything
28 Sep 2012 | by Nicola Clark
digital, a chasm is emerging between digital natives who have grown up with touchscreen technology and ...
Branded content: beyond the app
28 Sep 2012 | by Suzy Bashford
, and technology moves all the time. You have to move with it and ensure people are re-using your app ...
Revolution: Search Special Report - Smarter, more relevant
06 Sep 2012 | by Stuart Derrick
. Neil Hayward, head of technology at Kitcatt Nohr Digitas, says the agency has used the technique for ...
Revolution: Special Report - Social Media - Email's social evolution
12 Jul 2012 | by Trevor Clawson
,' says Richard Evans (right), head of marketing, EMEA, at email technology provider Silverpop. In ...
The Influencers: eBay's Olivier Ropars on the future of mcommerce
05 Jul 2012 | by Nicola Clark
technology. The hype surrounding mcommerce has gone on for years. What is the real opportunity for brands ...
YouTube's Anna Bateson: why the world needs our site
14 Jun 2012 | by Sarah Shearman
retargeting technology in conjunction with TrueView to serve the next ad in a series to viewers who had seen ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
world's biggest technology brands, Philippa Snare seems very relaxed. What makes the demeanour of ...
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