Search results for "Technology"

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Is there an algorithm for creativity?

29 Apr 2013 | by Nicola Kemp

technology is providing unparalleled insight into consumers behaviour a shift that some believe could lead ...

Course Deconstruct: The IDM Diploma in Digital Marketing

26 Apr 2013

have learned how to manage the people, information, technology and services for their programmes to be ...

PeerIndex's Azeem Azhar on how brands can harness the power of influence

12 Mar 2013 | by Nicola Kemp

followers (by who is) interested in sport, health and technology, so you know exactly which model to target ...

Pause, observe and take decisive action in the social universe

14 Feb 2013 | by Graham Oakes

the fast-paced world of social media? Graham Oakes is a technology consultant. He can be contacted ...

Open-source marketing comes of age

25 Jan 2013 | by Suzy Bashford

co-creation nation,' claims Nairn. 'What's changed is that technology has made it much easier for ...

Why Facebook is yet to crack ROI with its latest measurement tool

29 Nov 2012 | by Sarah Shearman

do this with existing ad-serving technology. For the way we work with Facebook, the auto-optimisation ...

Revolution: SoLoMo - how brands can hit a moving target

02 Nov 2012 | by Stuart Derrick

technology,' he explains. Domino's has been using Foursquare for nearly two years as an addition to its store ...

Sales promotion: beyond the zero-sum game of deep price cuts

19 Oct 2012 | by Stuart Derrick

brands are using it? As well as Coke, Pepsi has trialled the technology, and Unilever used ...

Time to stop mothering women

05 Oct 2012 | by Suzy Bashford

think about mums' in response to research from Yahoo! and Starcom MediaVest, highlighting how technology ...

Branded content: why there isn't an app for everything

28 Sep 2012 | by Nicola Clark

digital, a chasm is emerging between digital natives who have grown up with touchscreen technology and ...

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