Experimentation with digital outdoor is on the rise
30 Sep 2011 | by David Benady
mobile phones through technology such as QR codes and near-field communication. A recent outdoor campaign ...
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BrandMAX digest: 'B' is for business as well as for brands
30 Sep 2011 | by Staff
. THEME 3. TECHNOLOGY Brands should embrace technology as a utility integrated in consumers' lives and ...
Healthcare: The Week in Healthcare
30 Sep 2011
Shandwick has been reappointed by the Medical Technology Group following a competitive pitch. MTG is a ...
Healthcare: On the Agenda - New pill could reduce crows' feet
30 Sep 2011
science and technology magazine, New Scientist, which worked with independent researchers to evaluate the ...
CoolBrands: How to capture the essence of cool
28 Sep 2011 | by Nicola Clark
brand This is not to say the list is in stasis, however. Technology brands, most notably Apple, which ...
Innovation Future 5 - Blazing a comms trail
23 Sep 2011 | by PRWeek promotion
categories: research/planning; brand partnership; audience participation; technology and the big creative ...
The Week in Technology
22 Sep 2011 | by Sara Luker
consumer and consumer technology accounts. Forty reports to Brandon Stockwell, who heads up the consumer ...
The Week in Technology
15 Sep 2011 | by Sara Luker
Kcom , the telecoms company, has called in Rocket PR. The account was won in a competitive pitch process from incumbent Catalysis. Rocket will focus on building awareness of the Kcom brand with senior IT and business decision makers. Joanna Randall has set up a PR and social media consultancy called...
Healthcare - BioCote uses dirty tactics to spread word
15 Sep 2011
BioCote hired HROC to increase awareness of its antibacterial technology in the UK and overseas
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