Search results for "Technology"

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Field marketing: coping with the data deluge

16 Nov 2012 | by Rob McLuhan

agency's activity on behalf of technology brand HP in Dixons Group and John Lewis stores, where staff ...

No substitute for on-the-ground insight

21 Sep 2012 | by David Benady

experiential campaigns. More-sophisticated technology is being put into the hands of these agents, allowing ...

Field Marketing Agency of the Year: CPM

13 Dec 2011 | by Sarah Shearman

Gamble and Molson Coors. CPM has also welcomed new clients this year, including LG, with a 2m technology ...

Field marketing: Your brand in their hands

09 Nov 2011 | by David Benady

. This technology is transforming the industry. As many of the easier tasks, such as stock-checking, are ...

Marketing's Experiential League 2011

17 Aug 2011 | by Kim Benjamin

as this are impressive. Moreover, technology can help experiential marketing meet the ultimate goal ...

Field Marketing League Table 2011

17 Aug 2011 | by Kim Benjamin

looking to use the Olympics to showcase such technology, Alington also says this is likely to drive up the ...

Field marketing - Brands go back to the shop floor

16 Jun 2011 | by Suzy Bashford

marketers are combining traditional techniques with the latest technology to snare them, writes Suzy...sophisticated technology. Field marketers, long-time masters of manipulating the shop floor, suddenly find ...

Cultivating a fresh image

18 Jan 2011 | by Martin Ryan

marketing lies in exploring new territories, such as automotive, technology and the business-to-business ...

Special report: Experiential - The personal touch

17 Feb 2010 | by Richard Abbott

only take part in live demonstrations, but also train shop staff on how to showcase the technology ...

Word-of-mouth is the new black

26 Nov 2007

with the young and technology engaged. What about content for and older audience, what about ...

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