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Technology creates a whole new ball game for sports marketing

09 Dec 2011 | by John Reynolds

New technology is offering an array of opportunities for marketing at sports events....diminishing demographic. The nation's best-loved sports are now so suffused with marketing technology that the ...

All About ... Online movie services

08 Dec 2011 | by Alasdair Reid

of the new entrants jostling for position describe themselves as "technology companies". As such ...

Can advertising win over the public?

08 Dec 2011 | by Ian Barber

technology to engage people more fully with our ideas, target them more precisely to help give them what they ...

Are targeted ads the future?

08 Dec 2011 | by Alasdair Reid

effectiveness, and technology now promises to take that effort to another level. But this is fraught with ...

Punter Appeal - DDB UK

01 Dec 2011 | by Matt Williams

campaign provided mixed results for DDB as it braces itself for the outcome of the technology company ...

All about ... Pringle and Marshall's new book

01 Dec 2011 | by Jim Marshall

expansion of media channels and the development of technology have created an environment where the ...

PORTER NOVELLI

30 Nov 2011

technology practice through the acquisition of Voce Communications, a well-regarded Silicon Valley tech ...

The Chinese are coming

30 Nov 2011 | by Rachel Barnes and Sarah Shearman

case study, below), those chosen went largely unrecognised. Chinese technology firm Lenovo is the ...

Why there is still room for the ideas salesman

24 Nov 2011 | by Tracey Follows

technology; an element of the world that can be disintermediated, devalued and destroyed by all that is ...

Can LBi bring cohesion to its blending promise?

24 Nov 2011 | by Katherine Levy

. "For us, it's the magic that happens when you put the consulting, the technology innovation and the ...

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