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Close-Up: How M&C Saatchi used the force for Dixons campaign

, full of cool technology and demo zones. So we needed a mega, ground-breaking advertising campaign ...

Media Forum: Is YouView anti-competitive?

good for the UK television business." Lorenzo Wood, the chief technology officer at LBi, says he can ...

Close-Up: How emotions will shape a new business future

have gone. Power argued that technology has become a species that we are merging with through a ...

The best brands of 2010: choose your winner

can't claim an extensive German vocabulary, but 'vorsprung durch technik' (progress through technology ...

Media: Double Standards - 'Understanding each market's nuances is key'

scale, expertise, investment in technology and diverse offering within and across markets to benefit the ...

Close-Up: How W&K's Dot broke a world record for Nokia

the thinking that "it's not technology, it's what you do with it". This manifested itself as a ...

Close-Up: Picnic's festival feel fires imagination

, Guinness in the cinema, and arcane, uncleavable bonding). The technology industries, the broader creative ...

Media Forum: Will 3D attract advertisers?

TV experience - and there's a curiosity among viewers and advertisers about the technology and its ...

Close-Up: Is reviving old brand icons just lazy?

successfully travel through time, there's one big advantage. Advances in technology - particularly social media ...

Media Perspective: It's a little early to be reading last rites to our media agencies

streams. It's true that, for years, we have failed to embrace technology properly, but the evolution of ...

 

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