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Should marketers bother with category-defying advertising?

08 Dec 2009 | by Gemma Charles

. This shifted away from product-led ads to executions intended to show how the technology it sells helps ...

Media Perspective: Learning from the music industry can keep you on track

04 Dec 2009 | by Russell Davies, russell@russelldavies.com

about the decade now departing. But if we try to look at everything that's happened in technology and ...

Close-Up: So much to learn from the Battle of Big Thinking

04 Dec 2009

struck me that, while the future is clearly about technology, it's the people who can get behind it and ...

Media Headliner: Jouning aims to raise Conde Nast's online game

04 Dec 2009 | by Alasdair Reid

Pignataro, Conde Nast Digital Britain's country manager, who looks after editorial and technology issues ...

Media: Double Standards - Opening in recession can be good for business

04 Dec 2009

, technology, science, culture are taking us all in this disruptive era of constant change. We offer brain food ...

Shopping around for energy: EDF Energy trials advice centres in Sainsbury's

01 Dec 2009 | by Alex Brownsell

technology a step closer to everyone.' EDF's Natalie Washington says: Supermarkets are part of our ...

Restaurants and retailers refresh their brands by revamping their stores

01 Dec 2009 | by Amy Golding

, installing new technology and equipment.' Ensuring that a series of store overhauls extends beyond merely ...

Media Perspective: Why we could learn a thing or two from the IT programmers

27 Nov 2009 | by Russell Davies, russell@russelldavies.com

specifics have switched from changing as slowly as media to changing as rapidly as technology. It took us ...

Media: All about ... Online revenue models

27 Nov 2009

predictably, independent technology bloggers (who are, almost by definition, fervently committed to the ...

Media: Double Standards - Bringing cinema marketing into the digital age

27 Nov 2009

technology necessitates that we are innovating and engaging in social media, blogging and mobile environments ...

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