CRM's impact on the bottom line
12 Dec 2002
(£8.89bn). Another study, by Vinod Singhal of Georgia Institute of Technology, found that companies ...
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DIRECT MARKETING: E-mail adds value to DM campaigns
19 Dec 2002 | by DAVID MURPHY
using e-mail and DM together" says David Bulman, chief technology officer, Europe, at DM agency ...
Gyro embarks on aggressive expansion plans
10 Dec 2002 | by Claire Billings,
, before that she worked as marketing executive for Amey Technology Services. The company has also taken ...
Data decay and the consequences for your business
06 Dec 2002
Software and technology may sound exciting, but its investment in data that will deliver powerful...difficult. In this case technology, while only 20% of the solution, can prove its worth 100%. Whether ...
National Trust to use email for raffle task
02 Dec 2002 | by Claire Billings,
to the Charity Technology Trust, which has been set up to help charities to make the best use of ...
In for a penny? Expect to spend a pound
29 Nov 2002
they source, dedupe and manage their lists, enquire about their technology and testing procedures ...
Hays offers end-to-end CRM service
26 Nov 2002 | by Staff,
LONDON - Hays Marketing Technology has extended its end-to-end database marketing and campaign...Societe Generale. Vicky Larkins, general manager of Hays marketing technology, said: "Our experience ...
High-impact direct work backs Primera
12 Nov 2002 | by Staff,
The campaign focuses on the three core pillars of support for the new Primera: design, technology ...
Awards entries reach record numbers despite recession
08 Nov 2002
joined by email campaigns, microsites, banners and mobile technology -- providing evidence that "digital ...
Call centres upset customers finds study
29 Oct 2002 | by Jennifer Whitehead,
The survey, by call centre technology company Vocalis, says that despite claiming they are there ...
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