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Evaluation: How PR could learn to improve its aim

19 Aug 2005

technology. Marketers have long used this to ensure the mail they send goes to the people most likely to ...

STOP PRESS: AxiCom joins forces with JHBS

14 Dec 2001

TECHNOLOGY: Tech PR firm AxiCom, led by MD Julian Tanner, has joined forces with Oxford-based ...

CAMPAIGNS: Service Launch - Eulogy drive for register of deceased

08 Jun 2001 | by TARA STEVENS

'suppression' technology, launched the Bereavement Register after a year's research into the effects that ...

EDITORIAL: Time for consumer relations review

10 Nov 2000

, has created an urgency that many in-house have yet to grasp. With the likelihood that technology ...

FOCUS: MARKETING COMMUNICATIONS - When the time is right to integrate - As companies demand more sophistication and value for money from their marketing strategies, PR consultancies have discovered the benefits of diversification

15 May 1998 | by MARY COWLETT

marketing budgets, skills and technology have grown, so have the various arguments. Horgan believes the ...

 

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