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OPINION: Launching a media shop is all hard work and turnover. It’s a jungle out there, says Sarah du Heaume. Without a record in buying, you’re up against the big league while media owners want to see the colour of your money

12 Dec 1997 | by SARAH DU HEAUME, managing director of J

April 1995 with just pounds 500 of capital, an Access card, a good reputation in the technology field ...

CAMPAIGN INTERACTIVE: THE INTERACTIVE QUESTIONNAIRE IN ASSOCIATION WITH ELECTRONIC TELEGRAPH. From a digital goldfish to virtual kiosks, new-media professionals pick 1997’s winning interactive efforts

12 Dec 1997 | by JAMES TARIN, MARCUS VINTON, RICHARD LON

available technology rather than waiting around until the perfect platform comes along. The user ...

CAMPAIGN INTERACTIVE: BEHIND THE HYPE/INTERNET PRODUCTS - Net gizmos in danger of pushing users beyond endurance. Website users are prey to hype when it comes to Net add-ons. Simon Waldman unpicks myth from reality

12 Dec 1997 | by SIMON WALDMAN, the Guardian’s dep

video) is one of the most exciting bits of Net techno-logy around. Yes, you have to download ...

FOCUS: HOME COUNTIES - Catching pitches from a home base/Agencies in the Home Counties can offer the advantages of a close proximity to London, but without the costly overheads

12 Dec 1997 | by ROBERT GRAY

technology such as ISDN lines and video conferencing can obviate the need for travel he thinks that for the ...

Relationship Marketing & Marketin 97: Preview - Marketing 97 round-up/Relationship marketing comes under the spotlight at Marketing 97. The exhibition and conference, staged by Haymarket Publishing and Miller Freeman, is at Olympia from November 25

20 Nov 1997 | by ROBIN COBB

its new Web site. International research in technology and home entertainment sectors is ...

push technology the most effective way to publicise your message on the Net?

14 Nov 1997 | by KEITH LUCAS, the European marketing com

Do you really want ads on your desktop? Is there not a danger that push technology could prove too...Do you really want ads on your desktop? Is there not a danger that push technology could prove ...

FOCUS: INFORMATION SERVICES - Wired for sounding out the industry - As the market for providing electronic information expands, providers are having to tailor their products to avoid information fatigues

14 Nov 1997 | by MARY COWLETT

our business. He sees the development of new technology and services as simply broadening the ...

INTERACTIVE: BEHIND THE HYPE/US NEW-MEDIA SALES HOUSES: The US giants making moves on the UK’s new-media scene - Will the new-media outfits setting up over here help or hinder our local sales houses?

14 Nov 1997 | by RICHARD COOK

bringing anything new to the UK, she maintains. In terms of technology, we at Emap are already using ...

ADVERTISING & PROMOTION: Web breakthrough

13 Nov 1997 | by DANNY ROGERS

new Web site, www.phileasfogg.com. It is the first time streaming video technology has been used...its new Web site, www.phileasfogg.com. It is the first time streaming video technology has been ...

BT to trial home Internet service

13 Nov 1997 | by HARRIET MARSH

households in the Midlands. BT will use digital-access technology to offer customers a combination of ...

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