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Media Week Essay - Digital

09 Dec 2008 | by Michael Steckler

highlight our industry's response to fast-paced advances in consumer technology and behaviour. PREDICTION ...

Media Week Essay - Airport Media

09 Dec 2008 | by John Rankin

You probably don't think of airports as testing grounds for the latest advertising technology or ...

Media Week Essay - Digital Out-of-home

09 Dec 2008 | by Nicky Cheshire

new technology makes us on call 24 hours a day. If there's a nine-to-five job out there, then please ...

Insiders' Guide: IDS online sales

02 Dec 2008 | by Staff

management also includes Glen Duncan, head of ad operations, who develops new technology and innovation in ...

Kangaroo is still a good proposition for advertisers

18 Nov 2008 | by Steve Barrett

technology is there and there is a will for it to succeed. Tests are in the pipeline, but Kangaroo won't now ...

Starcom's Elms quits for Future

18 Nov 2008 | by John Reynolds

take up the new role of advertising director for the technology portfolio of specialist publisher

ValueClick Media sues Platform-A's Tacoda arm

18 Nov 2008 | by Milly Glaister

targeting technology Platform-A is using as a major selling point. Prior to AOL's acquisition of Tacoda, a ...

Online metrics tend to exaggerate effect of web campaigns

18 Nov 2008 | by Sue Unerman

Web so open to interpretation? Cookie technology is still the bedrock of measuring performance for ...

Barclaycard beats credit blues

18 Nov 2008 | by Richard Wood

to raise awareness of Barclaycard's contactless technology, aired on 28 October. The ad features a ...

Evolve or die

18 Nov 2008 | by Ben Bold

. "In 2009, we will see a lot of expansion of technology within the tracking arena that will allow ...

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