Online metrics tend to exaggerate effect of web campaigns
18 Nov 2008 | by Sue Unerman
Web so open to interpretation? Cookie technology is still the bedrock of measuring performance for ...
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Starcom's Elms quits for Future
18 Nov 2008 | by John Reynolds
take up the new role of advertising director for the technology portfolio of specialist publisher
Barclaycard beats credit blues
18 Nov 2008 | by Richard Wood
to raise awareness of Barclaycard's contactless technology, aired on 28 October. The ad features a ...
Evolve or die
18 Nov 2008 | by Ben Bold
. "In 2009, we will see a lot of expansion of technology within the tracking arena that will allow ...
The Joy of Problems drives Honda forward
12 Nov 2008 | by Joanna Poulton
technology areas of sites including Yahoo and AOL. Offline activity hit commuter routes, including digital ...
Cloud-based services create new source of ad inventory
12 Nov 2008 | by Richard Eyre
technology much of which they never use. Such selectivity will spread. Media owners will have to learn how to ...
Planet Media - the major developments of the week
11 Nov 2008 | by Staff
technology with customers in several parts of the country. However, the firm is believed to have experienced ...
Online Ad Networks - Faces to know
11 Nov 2008 | by Ben Bold
. It s all about having the right people, technology and levels of service. The smart businesses will ...
Planet Media - A speed-read guide to the major developments of the week
04 Nov 2008 | by Staff
ABCe figures. IGizmo, a technology title that launched in March, and car magazine iMotor, which ...
VBS named top sales team at Media Week Awards
31 Oct 2008 | by Tristan O'Carroll
. It also launched a research project called Digital Drive, whereby state-of-the-art technology was ...
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