COI turns the screw on Rajar
18 Dec 2003 | by MediaWeek
," it said. "We would support using the latest technology to improve on the current system. We see this ...
IN the late '90s, technology, media and telecommunications companies became zealous prophets of ...
," it said. "We would support using the latest technology to improve on the current system. We see this ...
new technology for radio measurement and has concluded that GfK's existing system is less reliable ...
advertising technology. Condé Nast will be one of the first companies in the UK to use Google's so-called Ad ...
instances, clever broadcasters can use telephone technology to identify repeat callers and track them over ...
aimed directly at key agency planners and buyers. It is employing the latest web technology for ...
Barb is planning to roll out new technology to measure audiences for interactive television ...
demographics of the Daily Mail, which has seen more than half of its readership embrace online technology ...
technology, allow advertisers to deliver a 20 to 25second audio message. "Possibly the most efficient and ...
because of Rajar's refusal to switch to an electronic measurement system using technology he has been ...