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NOW CONVERGENCE IS COMING TOGETHER

IN the late '90s, technology, media and telecommunications companies became zealous prophets of ...

COI turns the screw on Rajar

," it said. "We would support using the latest technology to improve on the current system. We see this ...

Advertiser ups the ante in the radio ratings war

new technology for radio measurement and has concluded that GfK's existing system is less reliable ...

MEDIA STRATEGY: Condé Nast?s online advertising campaign

advertising technology. Condé Nast will be one of the first companies in the UK to use Google's so-called Ad ...

OPINION: Damon Russell

instances, clever broadcasters can use telephone technology to identify repeat callers and track them over ...

MSN personally targets agencies

aimed directly at key agency planners and buyers. It is employing the latest web technology for ...

Barb?s hi-tech bid to gauge personal video use

Barb is planning to roll out new technology to measure audiences for interactive television ...

Mails poised to launch two major websites

demographics of the Daily Mail, which has seen more than half of its readership embrace online technology ...

FEATURE 20-something men

technology, allow advertisers to deliver a 20 to 25second audio message. "Possibly the most efficient and ...

MacKenzie gives Rajar court threat ultimatum

because of Rajar's refusal to switch to an electronic measurement system using technology he has been ...

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