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Drayton calms fears over ads and behavioural targeting

29 Apr 2008 | by Ann-Marie Corvin

. Software security firms are reported to be monitoring the OIX technology before deciding whether to release ...

Sky to use subscriber data to launch ad targeting plan

29 Jan 2008 | by Andrew McCormick

LONDON - Sky is working on plans to build ad targeting technology that would enable it to use data...The News Corp-backed company has thus far been unable to find a technology in the marketplace that ...

MySpace harnesses data mining to boost revenues

21 Sep 2007 | by Danuta Kean

The site has been trialling technology over the past six months that will enable it to offer ...

 

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