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Drayton calms fears over ads and behavioural targeting

. Software security firms are reported to be monitoring the OIX technology before deciding whether to release ...

Made Up Media venture to publish its first client titles

page-turning technology for both titles. This provides opportunities for embedded video, audio streaming and ...

Sky to use subscriber data to launch ad targeting plan

LONDON - Sky is working on plans to build ad targeting technology that would enable it to use data...The News Corp-backed company has thus far been unable to find a technology in the marketplace that ...

MySpace harnesses data mining to boost revenues

The site has been trialling technology over the past six months that will enable it to offer ...

Standard poised to offer loyalty card

The card, which would use similar technology to the Oyster card, is slated to be called Eros ...

 

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