Large-scale NFC ads trial gets 3,000 people to interact
25 May 2012 | by Maisie McCabe
combine the out-of-home channel with mobile technology, to create a rich and deeper engagement with our ...
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worldwide through embedded near field communication (NFC) technology, QR codes and SMS functionality. The ...
combine the out-of-home channel with mobile technology, to create a rich and deeper engagement with our ...
is an emerging technology." Fletcher compared the potential of Zeebox with the stratospheric rise ...
products like Android, Chrome and YouTube. "We are still at the very early stages of what technology can ...
technology have interacted with an advert....out-of-home specialist agency Posterscope, the most commonly used interactive technology is Bluetooth. The ...
on year, and ITV said it is continuing to invest in fixing its legacy technology and in improving the ...
, technology ad director, told his agency audience: "We don't want this massive opportunity to slip through our ...
Keith McLagan and Chris Loring from the technology, media and telecoms team at Lloyds Bank...Loring is relationship director on the technology, media and telecom team at Lloyds Bank Corporate ...
. IPA president Nicola Mendelsohn noted: "This country thrives on creativity and making technology work ...
) and Adrian Hughes (IPC Media). As technology is changing so fast, so must our industry auditing ...