Mondex uses loyalty to woo UK retailers
29 Oct 1998 | by DANNY ROGERS
good, it is thought that some retailers are unwilling to take on the electronic cash technology ...
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TV sets, but the rental market is ecstatic. New technology promises to reinvigorate the market for
29 Oct 1998 | by SUE BEENSTOCK
technology. So the market is ripe both for Thorn, which owns the Radio Rentals, Radio Rentals ...
TELEMARKETING: Dial O for opportunity - Outbound telemarketing is no longer the unpopular technique it used to be - in fact it’s now remarkably effective. By Julie Bird
29 Oct 1998 | by JULIE BIRD
teams working in the field, more sophisticated call centre technology, more accurate targeting to more ...
SALES PROMOTION LEAGUE TABLES: Let’s talk about money - SP consultants are pressing for higher fees, but the real issue is how to measure the benefit they bring to clients’ businesses, argues Ken Gofton
29 Oct 1998 | by KEN GOFTON
increasingly to their own, in-house buying departments to order the print and widgets. Technology ...
MEDIA: ONdigital loses boss
22 Oct 1998 | by JASON GONSALVES, Associate Director, Un
Granada Home Technology....Granada Home Technology. ...
BT Highway hits demand ’jam’ in old-tech failure
22 Oct 1998 | by LISA CAMPBELL
Highway technology has hit technical problems, leading BT to turn away thousands of potential customers....Highway technology has hit technical problems, leading BT to turn away thousands of potential customers ...
NEW MEDIA: Big screens hit Lakeside
22 Oct 1998
wide-screen technology. Eleven plasmascreens have been placed at strategic locations around the shopping...digital wide-screen technology. Eleven plasmascreens have been placed at strategic locations around ...
POINT-OF-PURCHASE: 21st Century POP - Computer-based displays and interactive programmes are transforming point-of-purchase. David Murphy reports
22 Oct 1998 | by DAVID MURPHY
, however, against companies using technology for its own sake. Two things concern me about some of the ...
MOVE ON WITH MOVES LIVE: Looking for a new challenge? Brian Oliver explains how Marketing Moves Live could enhance your prospects
22 Oct 1998 | by BRIAN OLIVER
technology, financial services and telecommunications industries, which are becoming increasingly ...
MARKETING FOCUS: In search of the big idea - Has the innovation gone out of British marketing? James Curtis looks at new research which says NPD lacks inspiration
22 Oct 1998 | by JAMES CURTIS
range of sectors including food and drink, financial services, technology, retail, publishing and ...
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