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PROFILE: No anorak required - TONY ANDERSON MARKETING DIRECTOR EASYCAFE

. No anorak required. Just who Joe Public is and whether he ll take technology with his tea ...

MEDIA: 25 years of commercial radio - Commercial radio’s profile as a marketing medium is at its best in its 25 years on air. Fran Littlewood looks at a medium coming of age and asks where it all goes from here

technology, some believe the quality of radio advertising has some catching up to do ...

CD-Now goes global

technology division to handle a global PR campaign. The push kicks off in London and Sydney, and is planned...technology division to handle a global PR campaign. The push kicks off in London and Sydney, and is planned ...

Vtech awareness bid

Technology company Vtech has appointed Nexus Choat Public Relations to drive a consumer awareness...Technology company Vtech has appointed Nexus Choat Public Relations to drive a consumer ...

CAREERS: Moves fair fills marketers’ gap - Haymarket is about to launch a new recruitment fair to help companies find suitable, quality candidates to fill those ever-increasing marketing vacancies

Information Technology) and MENU, the recruitment fair for the hospitality industry. Both fairs are now held ...

MARKETING FOCUS: Cut-throat competition - Gillette’s aggressive launch of Mach 3 will raise the stakes in the shaving systems sector it pioneered with Sensor. Sue Beenstock reports

benchmark in performance. Gillette has proved that, by talking up the technology, it can charge ...

AGENDA: How marketers will tackle digital - Digital TV is being greeted with caution by marketers. Anne-Marie Crawford and Claire Murphy canvass reactions to the medium

sector will embrace it. But can marketers afford to let the new technology pass them by ...

MEDIA: The European perspective - Pan-European media is attractive for its access to an upmarket business audience. Andy Fry sees how the sector is selling itself

Lewis. Now we have invested in technology that provides customised programme feeds for the UK and ...

New image for Unisys

the first in the information technology industry to focus on people strengths rather than product ...

MEDIA: Channelling digital choice - Electronic programme guides will be the main information sources on digital TV. Where does that leave listings titles? Andy Fry reports

technology is all about. Specific stories explain what the pick of the new digital offerings are likely ...

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