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NEW MEDIA: Air Miles opens new unit with a one-to-one aim

19 Dec 1998 | by DANNY ROGERS

Air Miles is investing in new technology to develop interactive capabilities and move toward...Air Miles is investing in new technology to develop interactive capabilities and move toward ...

AGENDA: Can Jigsaw hold together? - The decision by FMCG giants to produce joint customer titles may seem overdue but, asks Laura Mazur, is it simply diluting brand strengths in a crowded market?

26 Nov 1998 | by LAURA MAZUR

advertisers. They are personalised through digital technology to the extent of listing where the goods can ...

TV sets, but the rental market is ecstatic. New technology promises to reinvigorate the market for

29 Oct 1998 | by SUE BEENSTOCK

technology. So the market is ripe both for Thorn, which owns the Radio Rentals, Radio Rentals ...

Mondex uses loyalty to woo UK retailers

29 Oct 1998 | by DANNY ROGERS

good, it is thought that some retailers are unwilling to take on the electronic cash technology ...

POINT-OF-PURCHASE: 21st Century POP - Computer-based displays and interactive programmes are transforming point-of-purchase. David Murphy reports

22 Oct 1998 | by DAVID MURPHY

, however, against companies using technology for its own sake. Two things concern me about some of the ...

FIELD MARKETING TOP 25 1998: Sponsor’s statement - The value of information

15 Oct 1998 | by KEN GOFTON

Systems Limited to adapt the latest Windows CE technology specifically for use in the field. These ...

FIELD MARKETING TOP 25 1998: Sponsor’s statement - The right time and the right place

15 Oct 1998 | by KEN GOFTON

. Smithkline Beecham has been one of the first companies to use CPM s new handheld PCs. The new technology ...

TELEMARKETING: Is outsourcing on the inside track? - The growing use of telemarketing is forcing companies to weigh the benefits of outsourcing versus in-house. Robert Gray reports

17 Sep 1998 | by ROBERT GRAY

. Finally, there is the question of technology. Telemarketing bureaus have to invest in the latest ...

POINT-OF-PURCHASE: A place of their own - Point-of-sale is becoming a war zone as big brands fight to keep their units to themselves, writes Robert Gray

03 Sep 1998 | by ROBERT GRAY

technology will have advanced so much that minuscule computer chips will be attached to products such as ...

BUSINESS-TO-BUSINESS IT: Direct connections - Direct sales, branding, PR and the internet are transforming marketing in business-to-business IT. Fran Littlewood reports

27 Aug 1998 | by FRAN LITTLEWOOD

technology research arm of Banner Corporation, Dell pulled in a 31% share of desktop-PC sales to large ...

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