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NEW MEDIA: Air Miles opens new unit with a one-to-one aim

19 Dec 1998 | by DANNY ROGERS

Air Miles is investing in new technology to develop interactive capabilities and move toward...Air Miles is investing in new technology to develop interactive capabilities and move toward ...

Nortel in brand push

19 Dec 1998 | by ANNE-MARIE CRAWFORD

the business rather than technology. Unsworth added that he hoped the campaign would ...

BUSINESS PRESENTATIONS: What works on screen - What makes a good presentation? David Murphy asked four veteran presenters to divulge some of their trade secrets

19 Dec 1998 | by DAVID MURPHY

presentation. As technology races ahead, the hardware and software is evolving so quickly that many ...

NEW MEDIA: Martin Dawes’ web upgrade to plug net service

17 Dec 1998 | by ANNE-MARIE CRAWFORD

information, entertainment, sport, travel, lifestyle, education and technology. Martin Dawes intends ...

Keeping track of TV viewing is the challenge of 1999

17 Dec 1998 | by RAYMOND SNODDY

sophisticated technology is becoming available. The Arbitron experiment in Manchester with Personal Portable ...

PUBLIC RELATIONS: Does PR measure up? - Many a celeb turns to PR at some point, but agencies need PR services to determine how successful their campaigns have been. Rob Gray reports

17 Dec 1998 | by ROB GRAY

, says Medialink International president David Davis. Broadcast technology differences between the ...

Star Trek film link to Tesco PC enterprise

03 Dec 1998 | by IAN DARBY

German technology firm Siemens will use Star Trek branding to sell its latest Xpert PC package in...German technology firm Siemens will use Star Trek branding to sell its latest Xpert PC package ...

ADWATCH: Speed is the issue for Intel - As PC prices come under fire and rival chip makers offer cheap alternatives, Intel is emphasising its core message of speed, writes Robert McLuhan

03 Dec 1998 | by ROBERT McLUHAN

broadcast media. The bunny people first appeared with the launch of Intel s MMX technology a year ...

AGENDA: Microsoft’s real trial is trust - As Microsoft’s bitter legal battle with the US government drags on, Harriet Marsh reports on the likely knock-on effects for the software giant’s customer standing

03 Dec 1998 | by HARRIET MARSH

Publicis Technology, an agency specialising in technology clients other than Microsoft, believes that ...

TELEMARKETING: Life on the floor - Call centres are booming and staff numbers are up. But what are they like on the inside? Jim Curtis went to Sitel to find out

03 Dec 1998 | by JIM CURTIS

dialling technology constantly searches the database for live contacts and connects an operator to them ...

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