Brands tackle the content conundrum
03 Dec 2012 | by Stuart Derrick
brands stand for something. If technology was just down to the features, then you would buy on who s ...
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Brands connect TV and video advertising
16 Jan 2013 | by Jane Bainbridge
. Robert Lowe, marketing director, BBC Worldwide: As marketers, we need to understand how technology is ...
Do you know the Family CEO?
28 Nov 2012
camera technology, life tours (where a woman explains her shopping choices to a researcher ...
Marketing's Trends plus conference is three weeks away
14 Nov 2012 | by Staff
, economics, technology and science, to influence consumer behaviour and wants. The list of speakers ...
Promotional Feature: Brands face the attribution challenge
12 Mar 2012 | by Lynsey Barber
reality is, they [new platforms] are just challenges. Social media is just a good use of technology and a ...
Tailored content hits the target
31 Jan 2012 | by Lynsey Barber
different channels. What is driving this change? Is technology the key? LP: It's experience ...
Building a bridge between brands and consumers
31 Jan 2012 | by Louise Pearce, Forward
are now confidently embracing every channel technology cares to throw at them, I feel we are ...
BrandMAX preview
12 Sep 2011
chief executive of MediaLink , to examine the issues of globalisation, technology, ROI and more. In ...
Expedia challenges analytics to boost ROI
07 Sep 2011
Technology (MET), and Expedia has turned to MET provider marketingQED for this phase of its development. John ...
Improved reception
18 Jan 2011 | by Mark Barber
to the medium. The second important development in 2011 is in the field of technology and ...
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