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EE: Kevin Bacon fails to champion EE and 4G

09 Jan 2013 | by Tom Roberts, Managing director, Tribal DDB London

nitpick, but I'm a little disappointed it didn't speak more overtly to those who want the best technology ...

Forget a social strategy - it's what a brand has to say that really matters

07 Dec 2012 | by Gordon MacMillan

' and bringing that idea to life. Aside from technology, in terms of the rapid adoption of tablets ...

Helen Edwards: Is Apple facing a crisis of confidence?

21 Nov 2012 | by Helen Edwards

For the cool brand in the early-adopter technology sector, the sight of yesterday's leaders trying ...

Wonga: sassy tech brand or legal loan shark exploiting the poor?

21 Nov 2012 | by Noelle McElhatton

campaign, 'with its cast of aged puppets confidently au fait with modern technology' as providing 'a master ...

The marketing of Obama and Romney: it's the data, stupid

31 Oct 2012 | by Noelle McElhatton

for brands. Better technology and data, in theory, means better targeting. But, as in the imperfect ...

Arif Durrani: Embracing digital as standard

24 Oct 2012 | by Arif Durrani

been sown in East London and we now have the infrastructure, the technology and the talent. Let s all ...

Why you need to find your brand's social-media voice

12 Oct 2012 | by Gordon MacMillan

fast as you can type a hashtag. The Waitrose lesson Take technology brand Ricoh, for example ...

Publish or perish: how newsprint and digital platforms must work together

14 Sep 2012 | by George Nimeh

by the development of digital technology, and there are still more problems than solutions. Let ...

Everything Everywhere's 4G launch needs to learn from mistakes made by US suppliers

11 Sep 2012 | by Noelle McElhatton

delete claims in its advertising that it works with 4G, because the technology is not yet widely ...

Tech: Be spectacular to get noticed

24 Aug 2012 | by John V Willshire

Brands must opt for the compelling if they hope to use technology to get consumers' attention...technology in marketing. We want it to be interesting and attention grabbing, but also something everyone can ...

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