Foursquare: what happens after hype turns to cynicism
28 Feb 2013 | by John V Willshire
After the initial rush of enthusiasm for a technology, product or service has subsided, brands and
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Has product placement failed to make the big impact that many predicted? The Marketing Society Forum
07 Mar 2013
calling for the ban to be lifted. Social activity and the effective application of technology are now far ...
Are innovations such as live TV ads gimmicks with little brand relevance? The Marketing Society Forum
28 Feb 2013
misconceptions about 'playing at soldiers'. The work shows that technology, allied to strategic insight and ...
Why the stripped-down simplicity of Vine presents a big opportunity
20 Feb 2013 | by Mel Exon, co-founder of BBH Labs
) technology drives single-mindedly toward simplicity of use....technology is able to gather momentum. Take Vine, Twitter's mobile video app, launched at the end of ...
Is the consumer mood deteriorating amid triple-dip recession predictions? The Marketing Society Forum
07 Feb 2013
to people's lives. With creativity and technology, brands can become sharable and, ultimately, more ...
Tech: 3D is a technology without vision
31 Jan 2013 | by John V Willshire
In a previous column, I mentioned that I believe 3D remains largely a waste of time. This is a purposefully different statement from 'I think 3D is rubbish', of course, and I thought I would explain why.
Tech: The power of the 'Internet of Things'
18 Jan 2013 | by Graham Oakes
? Graham Oakes is a technology consultant. He can be contacted via www.grahamoakes.co.uk or ...
Helen Edwards: Take a chance on creativity
09 Jan 2013 | by Helen Edwards
might dispense. Technology isn't an idea Many marketers talk about being 'interactive' without ...
EE: Kevin Bacon fails to champion EE and 4G
09 Jan 2013 | by Tom Roberts, Managing director, Tribal DDB London
nitpick, but I'm a little disappointed it didn't speak more overtly to those who want the best technology ...
Forget a social strategy - it's what a brand has to say that really matters
07 Dec 2012 | by Gordon MacMillan
' and bringing that idea to life. Aside from technology, in terms of the rapid adoption of tablets ...
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