Editor's comment: Clubcard: reinvent or face extinction
15 Feb 2012 | by Noelle McElhatton
company Criteo underscores Clubcard's naysayers, revealing that Waitrose is to use Criteo's technology to ...
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We'll Call You: Sony Ericsson
29 Feb 2012
on there first. Mktg Will the new company now benefit more from the Sony group's technology ...
SHIFT: Personalisation key to coping with the death of the tribe
20 Jan 2012 | by Nicola Clark
technology brands such as Twitter have opened up platforms to developers; brands that allow consumers to have ...
Alan Mitchell: Reinventing marketing: Privacy conundrum is not the sole preserve of Facebook
09 Jun 2010 | by Alan Mitchell
identifiers to access each and every service. The technology necessary for this to become the reality already ...
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