Search results for "Technology"

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Forget SXSW, it's time brands looked elsewhere for exciting new things

27 Mar 2013 | by John V Willshire

's more, every agency and brand with a passing interest in technology has decided to decamp to Austin for ...

Learning code: Time for us all to recognise the creative value of those 0s and 1s

20 Mar 2013 | by Mel Exon, co-founder of BBH Labs

in a column about technology.

Why the stripped-down simplicity of Vine presents a big opportunity

20 Feb 2013 | by Mel Exon, co-founder of BBH Labs

) technology drives single-mindedly toward simplicity of use....technology is able to gather momentum. Take Vine, Twitter's mobile video app, launched at the end of ...

Forget a social strategy - it's what a brand has to say that really matters

07 Dec 2012 | by Gordon MacMillan

' and bringing that idea to life. Aside from technology, in terms of the rapid adoption of tablets ...

The marketing of Obama and Romney: it's the data, stupid

31 Oct 2012 | by Noelle McElhatton

for brands. Better technology and data, in theory, means better targeting. But, as in the imperfect ...

Arif Durrani: Embracing digital as standard

24 Oct 2012 | by Arif Durrani

been sown in East London and we now have the infrastructure, the technology and the talent. Let s all ...

Marketers must do better than simply slap a QR code on ads

27 Jul 2012 | by John V Willshire

automotive factory. The sooner QR codes make way for technology like this, the better; like a ...

Editor's Comment: Brands face a tough social-media choice

02 May 2012 | by Noelle McElhatton

consumer trust in the technology, retailer adoption and the widespread introduction of NFC-enabled handsets ...

Tech: Nike rediscovers its leadership position with FuelBands

23 Mar 2012 | by John V Willshere

For the past few days, I've enjoyed seeing pictures of folks I know bouncing around the technology ...

What's the difference between an IT project and bungee jumping?

09 Mar 2012 | by Graham Oakes

Building a strong business case for investment in a technology project will help all those.... Technology projects don't have to go wrong. Oxfam, for example, recently moved its online presence into the ...

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