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Currys/PC World: This ad is clearly a typical product and price promotion ad

28 Nov 2012 | by Richard Warren, joint chief executive, DLKW Lowe

merchandise the products in a way that reflects that this is an exciting, innovative, technology rich category ...

Sector Insight (interactive): televisions

21 Nov 2012 | by Jane Bainbridge

equivalent of two sets per household. Sales rely on the incentive of new technology or breakdown and ...

The Obama vs Romney marketing face-off: brand lessons from the US election

01 Nov 2012 | by Gordon MacMillan

get-out-the-vote efforts,' he adds. That underscores an important reality about all the technology and social ...

The reinvention of retail according to the UK's business leaders

17 Oct 2012 | by Rachel Barnes

technology was the message coming through when King, along with bosses of Tesco, Asda, Morrisons and Marks ...

EE aims to cash in on 4G advantage

20 Sep 2012

technology However, technology and hardware is not enough. Alvin Toffler, the US writer and futurist ...

Jay Jamison on hackathons: 'Brands are open to solving problems the new-fashioned way'

06 Sep 2012

type of hacker approach into using technology in their business. As new technology waves create more ...

Kraft's Sonia Carter: 'Hackathons are an interesting method'

06 Sep 2012

technology, so it made sense for us to kick off our innovation programme here. The event in May was ...

Big brands embrace all-night 'hackathons'

06 Sep 2012 | by Sarah Shearman and Rachel Barnes

launch. David Caygill, creative technology director at Iris, says that a major consideration is ...

Why PRs are gatecrashing the marketing party

03 Aug 2012 | by Suzy Bashford

, says PR nous played a critical role in its success. 'Even before all this latest technology, Red Bull ...

Brands at the Olympics: Highs and lows so far

01 Aug 2012 | by Staff

was dedicated to technology, closing with a social-media theme. The biggest spike in mentions came ...

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