Search results for "Technology"

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Should marketers bother with category-defying advertising?

08 Dec 2009 | by Gemma Charles

. This shifted away from product-led ads to executions intended to show how the technology it sells helps ...

Shopping around for energy: EDF Energy trials advice centres in Sainsbury's

01 Dec 2009 | by Alex Brownsell

technology a step closer to everyone.' EDF's Natalie Washington says: Supermarkets are part of our ...

Restaurants and retailers refresh their brands by revamping their stores

01 Dec 2009 | by Amy Golding

, installing new technology and equipment.' Ensuring that a series of store overhauls extends beyond merely ...

Next-generation 3D programming to provide opportunities for advertisers in 2010

24 Nov 2009 | by Fiona Ramsay

LONDON - Viewers are still getting to grips with HD TV, but 3D TV technology is already coming into...week of 3D programming, but distanced itself from the cutting-edge 'polarisation' technology being ...

Chief marketing officers find it lonely in the board room

17 Nov 2009 | by Nicola Clark

. 'The key is for marketers not to get sidetracked by different technology platforms. It is about being ...

SeeSaw pushes ahead with launch plans

03 Nov 2009 | by Fiona Ramsay

Commission, Arqiva picked up the technology and SeeSaw brand. The service is expected to be slick, having ...

Does self-service mean no service at all?

03 Nov 2009 | by Amy Golding

of technology can improve the in-store experience, and self-service checkouts have greatly improved ...

Brand Health Check: I Can't Believe It's Not Butter

02 Nov 2009 | by Amy Golding

exactly the right technology to produce pretty much any chilled spread. Let's involve consumers, as ...

Marks & Spencer describes its journey from corporate social responsibility to sustainability

27 Oct 2009 | by Mike Barry & Lucy Calver

communication, even more than technology, is the key to building a sustainable future. To illustrate why ...

Brand Health Check: Gala Bingo

13 Oct 2009 | by Sarah Johnson

Gala has introduced new technology that allows punters to play up to 32 tickets via hand held ...

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