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03 Apr 2013
technology". Hype around the range has been high, with Adidas head of sport performance Eric Liedtke ...
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Brand barometer: Somersby Cider's latest viral campaign reviewed
05 Apr 2013
technology giant is certainly ripe for parody, as seen by recent ads from Google and Samsung. And Somersby ...
Brand barometer: Mentos' latest viral campaign reviewed
02 Apr 2013
down. 6 / 10 Mentos "Don't become your dad" - Technology 30" Mentos, one of the ...
CSR: can it boost a brand's bottom line?
21 Mar 2013 | by Andy Nairn, consultant and former chief strategy officer at Dare
technology must be one of the drivers of improvement. So, assuming the scheme improves pupils' performance ...
Brands line up for new mobile ad platform Weve
14 Feb 2013 | by Matthew Chapman
structured rules and opt-in procedures. TAPPING INTO SMART TECHNOLOGY Kevin Currie, Global director of ...
Last-mover advantage: when brands should avoid taking the lead
24 Jan 2013 | by Jane Bainbridge
talk of early adopters and first to market, the technology sector is rife with examples of late-mover ...
Currys/PC World: This ad is clearly a typical product and price promotion ad
28 Nov 2012 | by Richard Warren, joint chief executive, DLKW Lowe
merchandise the products in a way that reflects that this is an exciting, innovative, technology rich category ...
Sector Insight (interactive): televisions
21 Nov 2012 | by Jane Bainbridge
equivalent of two sets per household. Sales rely on the incentive of new technology or breakdown and ...
The Obama vs Romney marketing face-off: brand lessons from the US election
01 Nov 2012 | by Gordon MacMillan
get-out-the-vote efforts,' he adds. That underscores an important reality about all the technology and social ...
The reinvention of retail according to the UK's business leaders
17 Oct 2012 | by Rachel Barnes
technology was the message coming through when King, along with bosses of Tesco, Asda, Morrisons and Marks ...
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