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Weetabix ad trials 'Pay-By-Picture' technology

to be the first company to trial the technology, which taps into the growing usage of smartphones and ...

Brands debate the video and content challenge

Worldwide, explained: "As marketers, we need to understand how technology is feeding that change. Whether ...

Cisco faces legal action over 'unauthorised' use of slogan

compared with that of Cisco". The ECU s College of Technology and Computer Science has created ...

Barclaycard creates magical toyshop to push payment technology

use Christmas to encourage adoption of its contactless and mobile-payment technology.

Sony Mobile to push 'one-touch sharing' concept

unveiled NFC-enabled headphones and speakers last week at the IFA technology convention in Germany. Sony ...

C4 Paralympic ad slots attract big advertisers

words. Source: Geraint Lloyd-Taylor, senior associate in the media, brands and technology team, Lewis ...

BP and EDF targeted by spoof newspaper

for years to come. EDF is also installing the latest in real-time energy monitoring technology at the ...

British Gas pushes technology positioning in £4m campaign

The campaign, by CHI Partners, will feature a range of the brand s technology, including ...

Tourist numbers to dip before Olympic boost

According to a report by travel technology companies Forward Keys and Amadeus, there has been an 8 ...

Barclaycard returns to TV for PayTag campaign

Barclaycard is rolling out its first TV ad campaign in over a year to promote its PayTag technology...has also become the first financial services brand to use Google+ Hangout to promote the technology ...

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