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Ford uses 'Europe's Super Bowl' to push technology credentials

23 May 2013 | by Alex Brownsell

Ford is using what it claims is Europe's "Super Bowl" moment to kick off a new brand campaign to promote the range of technologies available with its vehicles.

First Direct returns to 'challenger' origins with 'unexpected bank' relaunch

22 May 2013 | by Alex Brownsell

ourselves on above technology is providing great customer service. That really is the messaging behind the ...

Weetabix ad trials 'Pay-By-Picture' technology

22 Apr 2013 | by John Reynolds

to be the first company to trial the technology, which taps into the growing usage of smartphones and ...

Brands debate the video and content challenge

16 Jan 2013 | by Staff

Worldwide, explained: "As marketers, we need to understand how technology is feeding that change. Whether ...

Cisco faces legal action over 'unauthorised' use of slogan

14 Jan 2013 | by Matthew Chapman

compared with that of Cisco". The ECU s College of Technology and Computer Science has created ...

Barclaycard creates magical toyshop to push payment technology

06 Nov 2012 | by Alex Brownsell

use Christmas to encourage adoption of its contactless and mobile-payment technology.

Sony Mobile to push 'one-touch sharing' concept

04 Sep 2012 | by Matthew Chapman

unveiled NFC-enabled headphones and speakers last week at the IFA technology convention in Germany. Sony ...

C4 Paralympic ad slots attract big advertisers

21 Aug 2012 | by Maisie McCabe

words. Source: Geraint Lloyd-Taylor, senior associate in the media, brands and technology team, Lewis ...

BP and EDF targeted by spoof newspaper

08 Aug 2012 | by Loulla-Mae Eleftheriou-Smith

for years to come. EDF is also installing the latest in real-time energy monitoring technology at the ...

British Gas pushes technology positioning in £4m campaign

10 Jul 2012 | by Matthew Chapman

The campaign, by CHI Partners, will feature a range of the brand s technology, including ...

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