Forget a social strategy - it's what a brand has to say that really matters
07 Dec 2012 | by Gordon MacMillan
' and bringing that idea to life. Aside from technology, in terms of the rapid adoption of tablets ...
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Burberry turns to Vodafone marketer Alessia Kosagowsky ahead of mobile push
14 Dec 2012 | by Matthew Chapman
. The technology has already been trialled at the brand s London Fashion Week Show, which saw attendees ...
The Revs gear up to celebrate UK digital marcoms excellence
05 Dec 2012 | by Staff
technology in the UK's digital marketing communications industry.
Why Facebook is yet to crack ROI with its latest measurement tool
29 Nov 2012 | by Sarah Shearman
do this with existing ad-serving technology. For the way we work with Facebook, the auto-optimisation ...
Farfetch rolls out 'pass the parcel' Christmas digital activity
23 Nov 2012 | by Gemma Charles
recognition technology from Aurasma, allowing users to scan the designs and watch videos of the design process ...
Huawei calls for 'test pilots' in 4G campaign
15 Nov 2012 | by Maisie McCabe
. "The introduction of 4G technology in the UK delivers a lightning injection of pace into UK airwaves ...
The Obama volunteer: Why Olympic marketer Greg Nugent swapped Stratford for the US
12 Nov 2012 | by Greg Nugent
. They used technology to differentiate The engine of the campaign was an attitude to data and ...
Nike launches Kinect-based fitness programme
02 Nov 2012 | by Sarah Shearman
The fruit of Nike's latest tie-up with a technology brand, a fitness training programme for the...training with Kinect s motion-sensor technology. Users can set a goal, create a programme and measure ...
Revolution: SoLoMo - how brands can hit a moving target
02 Nov 2012 | by Stuart Derrick
technology,' he explains. Domino's has been using Foursquare for nearly two years as an addition to its store ...
The Obama vs Romney marketing face-off: brand lessons from the US election
01 Nov 2012 | by Gordon MacMillan
get-out-the-vote efforts,' he adds. That underscores an important reality about all the technology and social ...
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