FA to test new ad technology
29 Jun 2011 | by John Reynolds
The technology, called Digital Replacement Advertising, allows existing stadium advertising ...
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GE to sponsor Olympics until 2020
30 Jun 2011 | by Ben Bold
(IOC) means that GE will remain the games' exclusive provider of technology products and services ...
Britvic launches foam Tango in aerosol bottle
27 Jun 2011 | by Loulla-Mae Eleftheriou-Smith
new drink uses "nitro-fuelled" aerosol technology that sprays the new drink out as a foam. It ...
A digital future: The new Pepsi challenge
24 Jun 2011 | by Nicola Clark
service technology social media and community-based marketing, mobile marketing, location-based technology ...
Brands still on the paper trail
23 Jun 2011 | by Melanie May
online using image recognition technology. A sensory POS campaign for Wrigley, meanwhile, by print ...
A third of consumers withhold personal information online, DMA study claims
22 Jun 2011 | by Oliver Luft
would be available, accessible and usable is being eroded by technology that has put consumers back in ...
The Mobile Commerce Opportunity
22 Jun 2011 | by David Murphy
cutting-edge brands that will always want to be seen leveraging new technology, because it makes a statement ...
Andrew Walmsley on Digital: The shape of TV to come
22 Jun 2011 | by Andrew Walmsley
Virgin Media's TiVo box gives an insight into the technology that will influence our viewing habits.
PepsiCo changes US marketing structure
21 Jun 2011 | by Loulla-Mae Eleftheriou-Smith
launched a European-wide search for entrepreneurs to take part in its technology and innovation programme ...
Ladbrokes plots innovation strategy with £50m investment
21 Jun 2011 | by Andy McCormick
. We realise it is imperative to strengthen our capabilities in areas such as sportsbook, technology ...
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