Editor's comment: Microsoft's controlling interest
03 Nov 2010 | by Gareth Jones
friends. Given that Apple, BT, Google and virtually every other technology company worth its salt are ...
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Andrew Walmsley on Digital: Location, location, location
08 Dec 2010 | by Andrew Walmsley
one-off promotions - and it wouldn't be hard to make the technology allow advertising elsewhere on the web ...
Opinion: The Marketing Society Forum - Will brands continue to spend money on online banner ads?
13 Oct 2010 | by Staff
multiframes to 3D and video-streaming technology. In fact, 'banner ad' doesn't do them justice. YES - Mel ...
Helen Edwards on Branding: Apple of their eye
29 Sep 2010 | by Helen Edwards
perfectly timed. Cemex studied the way pizza companies plotted routes across the city and the technology mix ...
Andrew Walmsley on Digital: The new data
22 Sep 2010 | by Andrew Walmsley
technology to a hitherto exclusively human domain, and in doing so is combining human and tech to ...
Opinion: The Marketing Society Forum
22 Sep 2010 | by Staff
technology behemoth, the gloves quickly came off, opinions were formed and provocative statements flowed. We ...
Editor's comment: The power of prediction
15 Sep 2010 | by Gareth Jones
technology is used to understand the meaning of human behaviour and predict consumer demand. In the short ...
Editor's Comment: F1 sponsors: stronger together
25 Aug 2010 | by Gareth Jones
that, in exchange for on-car branding, gives Renault access to HP technology to help boost its ...
Andrew Walmsley on Digital: Return path's far from clear
25 Aug 2010 | by Andrew Walmsley
range of sectors including consumer goods and technology. Prior to running the CMO Club, he was global ...
The Marketing Society Forum: Do copycat brands reflect a lack of creativity in marketing?
25 Aug 2010 | by Staff
and we will continue to see it for years to come. But as technology evolves, I'd like to see trade ...
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