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Why the natural next step in mobile is wearable

29 May 2013 | by Mel Exon

This is practically a tradition with major technology launches, but before trying Glass ...

The key to growing brand value lies as much in consumers' hearts as their wallets

28 May 2013 | by Robin Headlee

the top of the technology category and the BrandZ Top100 overall with a value of $185 billion, but ...

Can agencies make "old" media look like new media?

28 May 2013 | by Craig Mawdsley

markets. If a technology exists that allows a company to make more money or profit, it will explore and ...

My Month: Nina Bibby, Barclaycard

28 May 2013 | by Nina Bibby

customers across geographies and business units. Technology is a huge enabler to this, but it needs to be ...

'We never expected to be Champions League sponsor for 21 years' says Ford marketer

24 May 2013 | by John Reynolds

with the growth in technology and quality of the competition has parallels with our cars and what we ...

Twitter launches TV ad targeting system

24 May 2013 | by Gordon MacMillan

fingerprinting technology to automatically detect when and where a brand's commercials are airing. This can ...

What marketers can learn from Generation Y

23 May 2013 | by Tokunbo Ajasa-Oluwa

magazine) those born between 1980 and 1994 who have grown up on a diet of technology, social media ...

Ford uses 'Europe's Super Bowl' to push technology credentials

23 May 2013 | by Alex Brownsell

Ford is using what it claims is Europe's "Super Bowl" moment to kick off a new brand campaign to promote the range of technologies available with its vehicles.

Industry view: Will Xbox One revolutionise home entertainment?

22 May 2013 | by Matthew Chapman

player-worn technology. The technology behind Xbox s Kinect is also being improved with more precise motion ...

First Direct returns to 'challenger' origins with 'unexpected bank' relaunch

22 May 2013 | by Alex Brownsell

ourselves on above technology is providing great customer service. That really is the messaging behind the ...

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