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Why quick-to-react video content is crucial to any marketing strategy

14 Jun 2013 | by Simon Whalley, executive producer, Framestore

The merging of Hollywood and gaming technology has handed marketers the ability to create instant...technology called realtime CG . For without realtime CG, neither Aleksandr nor the Geico gecko would be in ...

Nivea integrates solar-powered mobile charger into press ad

06 Jun 2013 | by Staff

Nivea claims the ad took eight months to produce, including six months of technology ...

Visa shifts focus from Usain Bolt to old man with new Flow Faster ad

31 May 2013 | by Simon Nias

understanding of those products. "The truth with any new technology is that it's always going to take a long ...

Sony Mobile introduces Be Moved strapline

27 Feb 2013 | by Matthew Chapman

feel that this is the consumer articulation of our guiding principle that Sony is making technology ...

Channel 4 poll 'proves effectiveness' of product-placement activity

26 Feb 2013 | by Matthew Chapman and Ben Bold

opportunity for technology brands to showcase their products in soap operas, citing the example of characters ...

Galaxy revives classic strapline in Audrey Hepburn ad spot

22 Feb 2013 | by John Reynolds

technology to showcase footage of the star seeking a place to enjoy her Galaxy chocolate. The ad is set ...

Brands line up for new mobile ad platform Weve

14 Feb 2013 | by Matthew Chapman

structured rules and opt-in procedures. TAPPING INTO SMART TECHNOLOGY Kevin Currie, Global director of ...

BlackBerry distances itself from 'traditional endorsements' with Alicia Keys hire

01 Feb 2013 | by Matthew Chapman

considerable change in the market, new management, new technology platform, new portfolio of devices, so now ...

Disney to run 'safer internet' campaign with X Factor star Ella Henderson

25 Jan 2013 | by Matthew Chapman

include filtering technology that assumes every word is blacklisted unless it is pre-approved. Users are ...

Cisco faces legal action over 'unauthorised' use of slogan

14 Jan 2013 | by Matthew Chapman

compared with that of Cisco". The ECU s College of Technology and Computer Science has created ...

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