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Weetabix ad trials 'Pay-By-Picture' technology

22 Apr 2013 | by John Reynolds

to be the first company to trial the technology, which taps into the growing usage of smartphones and ...

Brands debate the video and content challenge

16 Jan 2013 | by Staff

Worldwide, explained: "As marketers, we need to understand how technology is feeding that change. Whether ...

Cisco faces legal action over 'unauthorised' use of slogan

14 Jan 2013 | by Matthew Chapman

compared with that of Cisco". The ECU s College of Technology and Computer Science has created ...

Currys/PC World: This ad is clearly a typical product and price promotion ad

28 Nov 2012 | by Richard Warren, joint chief executive, DLKW Lowe

merchandise the products in a way that reflects that this is an exciting, innovative, technology rich category ...

Barclaycard creates magical toyshop to push payment technology

06 Nov 2012 | by Alex Brownsell

use Christmas to encourage adoption of its contactless and mobile-payment technology.

Sony Mobile to push 'one-touch sharing' concept

04 Sep 2012 | by Matthew Chapman

unveiled NFC-enabled headphones and speakers last week at the IFA technology convention in Germany. Sony ...

C4 Paralympic ad slots attract big advertisers

21 Aug 2012 | by Maisie McCabe

words. Source: Geraint Lloyd-Taylor, senior associate in the media, brands and technology team, Lewis ...

BP and EDF targeted by spoof newspaper

08 Aug 2012 | by Loulla-Mae Eleftheriou-Smith

for years to come. EDF is also installing the latest in real-time energy monitoring technology at the ...

Marketers must do better than simply slap a QR code on ads

27 Jul 2012 | by John V Willshire

automotive factory. The sooner QR codes make way for technology like this, the better; like a ...

Brand barometer: Abercrombie's latest viral campaign reviewed

13 Jul 2012

claims is ‘breakthrough camera technology’. This six-minute video tracks an attempt to photograph the ...

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