Search results for "Technology"

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Five ways in which technology is blurring the sponsorship model

29 Apr 2013 | by Nicola Kemp

at Coca Cola Great Britain and Ireland, believes technology is a game changer: "One of the key ...

Lloyds Olympic marketer warns sponsors are seen as a 'necessary evil'

25 Apr 2013 | by Nicola Kemp

bandwagon Another key theme at the debate was the growth of technology. However, Hancock warned that many ...

Nissan promotes British credentials with Team GB tie-up

25 Apr 2013 | by Alex Brownsell

in innovative technology to help enhance the squads training regimes and overall performance. Paul ...

Accenture mulls move into cycling sponsorship

13 Mar 2013 | by John Reynolds

expected to renew its sponsorship as the official technology partner of the RBS 6 Nations rugby tournament....its brand visibility, but instead uses it as a means to showcase its technology. Last year, it ...

British Sports Marketing Bureau tipped for New Year launch

19 Dec 2012 | by John Reynolds

companies want their names linked with a relevant issue such as sports volunteering, technology or community ...

Infiniti's F1 boss: Why Infiniti Red Bull Racing is the right move for both brands

06 Dec 2012 | by Alex Brownsell

bring technology to the track, but we also want to get the credit for it. Some of that will have to ...

Irn-Bru maker lands Glasgow Games partnership

22 Oct 2012 | by Daniel Farey-Jones

automation supporter; Dell, technology supporter; Atos, IT supporter; and official law firm Harper Macleod. ...

Toshiba lines up first music sponsorship activity

04 Oct 2012 | by Matthew Chapman

The technology firm is going to use the gigs, running from 20-25 November, to draw attention to ...

C4 Paralympic ad slots attract big advertisers

21 Aug 2012 | by Maisie McCabe

words. Source: Geraint Lloyd-Taylor, senior associate in the media, brands and technology team, Lewis ...

Samsung among brands with fleeting roles in Opening Ceremony

30 Jul 2012 | by Matthew Chapman

communications technology plays in modern life. The devices were used by teenagers to update their social media ...

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